DRT; Stylish Brand with Performance Baits from Japan

2025-03-16 2025-03-16

Ty Hasegawa

DRT (abbreviation of “Division Rebel Tackles”) is the dedicated bass lure brand. Even this abbreviated alphabet name is not in your mind, the name of TiNYKLASH (Tiny Clash) may ring a bell for you.

Image of TiNYKLASH Hi, from official product page

What brought DRT to become one of the most popular Japanese baits in the world is the superior products and fashionable presentation.

In their products, they are focusing on practical performance and stylish design. This combination perfectly attracts the younger anglers who enjoy the style in their fishing, not only in Japan but also in other countries.

Their products are not ordinary. The owner/designer, Mr. Shirakawa, is working enthusiastically for inventive lures.

One of such products is the Pharao, cloth wrapped hard (?) bait.

Image of the 3rd generation of Pharao lure, under development, from the featured article of a fishing TV channel

According to the designer, this cloth wrapped lure drove bass crazy, while it had the difficulty to make the hooking performance better.

There is no doubt that a brand which makes such a trial in development can make a superb lure. Not only that but the total styles presented in their clothing and other categories of products never stops us from being curious about their future steps.