Rise Japan; Offshore Lures for Fun Loving People

2025-03-16 2025-03-16

Ty Hasegawa

Japan is surrounded by the sea. This gives us big opportunities to catch fish and also develop fishing products. Furthermore it gives way to having huge varieties. The difference between brands are coming from the attitudes for fishing and on their products.

Rise Japan has a clear attitude for fishing: To have fun fishing from the bottom of heart. Firstly, they try to achieve it by themselves, in offshore lure fishing as their speciality. They think that to do so allows them to produce the best products for users.

As headquartered in Okayama prefecture, in western Japan, which has the nice offshore fishing for Tai Rubber, and Jigging, their products are best suited in their field.

Some of their strengths are Tai Rubber.

Namidama, Tai Rubber product, from official product page

Having this tear drop shape, with the narrower tip of the head, it achieves faster sinking and smaller retrieve water resistance. If it is used in the other direction, it can increase the retrieve resistance to have the bigger appeal in the slower water current.

Their main products in the jigs are RISE JIG.

Image of RISE JIG SLJ Slim (left) and RISE JIG SLJ (right) from official product page

For SLJ (Super Light Jigging: jigging using mainly 40, 60, 80 g jigs,) they have RISE JIG products. They have the oval cross sectional shape, with the asymmetric total body design. This design makes the falling in parallel posture with the irregular flips, to attract the target fish. And to make the different weights of this series of products, they adjusted the shapes for each weight to make the best action.