Valleyhill; Innovative and Unique Lure Brand

2025-03-13 2025-03-13

Ty Hasegawa

Valleyhill is a Japanese fishing tackle brand renowned for its innovative and high-quality products, serving both freshwater and saltwater anglers. The brand offers a diverse range of fishing gear, including soft baits, hard baits, topwater lures, swimbaits, spinnerbaits, metal jigs, jigs, and so on.

Valleyhill is a part of Japan's biggest wholesaler, Taniyama Shoji Co., Ltd. Using this strong backbone, along with the sister brands, such as Whiplash Factory, GoTo9, Kamiwaza, it had made solid footsteps in the Japanese fishing tackle history.

Since it launched in 1990, they have introduced various lures in bass fishing, seabass fishing, squid fishing etc.

Some of the significant products are such as the EBI SHAD series soft baits. After its big hit, it branched out the derivative shapes like the EBI CURLY, and EBI STRAIGHT.

Image of Ebi Shad 3 inch, from official product page.

Additionally, Valleyhill has collaborated with other brands, resulting in products like the Valleyhill Lucky Craft LV 500GP Lipless Crankbait, which combines the expertise of both companies to produce effective fishing lures.

LV500 lipless crancbait, from official product page.

Another strong milestone was the invention of Tip Run Eging. As a new method of squid fishing from boat, Valleyhill invented and started selling the first Tip Run Eging lures in the market.