Tana Jig; THE Saltwater Lure Brand

2025-03-14 2025-03-14

Ty Hasegawa

Looking at their website, you immediately realize that people in this brand love sea fishing.

Established in the Mie prefecture, which has a lot of beautiful seacoast on the east side of Kii peninsula, it was very natural to think that the environment nurtures such a wonderful saltwater lure brand like Tana Jig.

Their statement mentioned that they appreciate the great environment and are thankful to share the fishing experiences with fishing people. This feeling had brought them their products.

Their products are made in Japan, to assure the good performance to satisfy the users.

Products

One of the prominent products is Aiya Jig.

Image from their official product page

This is the first product whose all three sides have hologram films. Not only does it work to give the flashing effect, but this three sided body performs to imitate the weak bait fish falling down swinging.

Since this Aiya Jig was launched, the series extends from 60g to 240g and diverged into other brother products, Aiya Semi-Long and Aiya Long.

This spirit of development gave birth to other categories of lures, like squid, Ajing (Spanish mackerel,) Tai rubber etc.