Valleyhill; Innovative and Unique Lure Brand
Valleyhill is a Japanese fishing tackle brand renowned for its innovative and high-quality products, serving both freshwater and saltwater anglers. The brand offers a diverse range of fishing gear, including soft baits, hard baits, topwater lures, swimbaits, spinnerbaits, metal jigs, jigs, and so on. Valleyhill is a part of Japan's biggest wholesaler, Taniyama Shoji Co., […]
LIVRE; Precision-Crafted Reel Custom Parts
LIVRE is a brand of a company called Megatech. This company has produced various metal parts since its establishment in 2000. They started their business from the motorcycle parts, such as exhaust related pipes etc. These brushed up their machining technologies and techniques. Their high level skills gave them business related to the aerospace industry. […]
FBK; Fishing Inspired Accessories from Metal Parts Factory
This is the general information about the brand FBK. The brand name FBK is coming from the initials of Fuji Barrel Kogyo (Fuji Barrel Industry.) It specializes in producing metal parts, not only fishing tackles. Especially, they have sophisticated technology of barrelling (tumbling) polish and other metal polish techniques. Using these skills, they are producing […]
Angler’z System; Trout Spoon Specialist in Japan
This is a general introduction of the brand, Angler’z System. Angler'z System, also known as ANTEM outside Japan, is a distinguished brand in the trout fishing community, particularly recognized among competitive anglers with many spoon products. According to their homepage, they have been launching spoon products for over 20 years. One of their significant lures […]
GRAYZ; Made in Japan Hand-Poured Soft Baits
GRAYZ is a fishing tackle brand specializing in high-quality bass fishing soft lures. They are one of few hand-poured soft lure factories in Japan. Designed for serious anglers, and using their own production facility as their advantage, GRAYZ lures combine cutting-edge materials, lifelike action, and innovative designs to enhance fishing performance. GRAYZ soft lures are […]
SLP Works; Custom Parts Specialist
This is a general introduction of the brand, SLP Works. SLP Works is a premium Japanese brand specializing in high-performance fishing tackle customization and upgrades. As the official tuning division of Daiwa, SLP Works focuses on custom parts for reels, rods, and other fishing equipment with cutting-edge technology, precision engineering, and top-end materials. With a […]
Valkein; Premium Area Trout Fishing Tackle Brand
This is a general introduction of the brand, Valkein. Valkein is a Japanese fishing tackle brand highly regarded for its lures and tackle products, particularly for area trout fishing. The company develops products that are both functional and enjoyable, catering to a wide range of anglers from beginners to experts. Brand Features and Philosophy As […]
Tackle House; the house of firmly trusted lures in Japan
Firstly, please look at the lure below. Many of you have seen this lure. Simple beauty, perfectly stream-lined, and at the same time representing what the minnow shape lure should be. This is one of the best selling lure, K-TEN from the brand called Tackle House. There is a history and philosophy behind the brand […]
Fishing, Zen and Tacit Knowledge
This is a very philosophical article about fishing in Japan. It is likely that you know someone who is good at fishing and you have no idea why he is good at it. Even when you ask him about his technique, he cannot express it well. I see there is a vast amount of tacit […]
Yokohama Fishing Fest 2025 and Following Japanese Shows
Yokohama Fishing Fest (called Yokohama Fishing Festival until last year) is the fishing exhibition show, displaying the new products to the users for the earliest timing of the season. It attracts not only the domestic users but also the visitors from foreign countries. This year, it was held from 17th until 19th of January, in […]